Indie Teas

Jamba Juice has announced three new tea based Hot Blends beverages called Original Spiced Chai Tea, Perfectly Chocolate Chai Tea, and Heavenly Green Tea. In addition, Jamba Juice is going to offer six organic Mighty Leaf Tea pouches consisting of flavors Organic Breakfast, Organic Earl Grey, Organic Green Dragon, Organic African Nectar, and Organic Detox Infusion.

Jamba Juice is known as one of those high end drink places that makes the company adding tea drinks exciting. It seems like tea is culturally becoming more and more gourmet while coffee has become more mainstream even including high end places such as Starbucks. I think it's a key trend that shows the tea industry is moving towards more high-end quality products to differentiate itself away from coffee in the beverage industry.