Starbucks Tea going Full Leaf
Thursday, January 21, 2010 at 7:00AM Starbucks has announced that they will be offering 10 new Tazo teas and all of them will be full leaf teas as compared to the previous Crush, Tear, and Curl (CTC) automated method.
“Many tea drinkers find full leaf teas have a more delicate and subtle taste experience,” said Stuart Johnson, director, Tazo Tea beverages. “By making these available, we think the new tea options deliver exactly on what our customers have been asking us for, and that’s an enhanced, more dimensional tea experience.”
There are two new blends which are the vanilla rooibos herbal infusion and the orange blossom green tea. There are also eight current teas that will be turned into full leaf form: Awake, Earl Grey, Chai, Zen, China Green Tips, Passion, Calm and Refresh.
This is pretty good news because I've always been severely disappointed when paying for a cup of tea at Starbucks. It's never been worth the price before so I'm excited to see how these new teas taste (hopefully I will get a review up as soon as my local Starbucks gets them in). Of course, I wish they were in loose leaf form but hopefully this is a little bit better than what I've tried so far.
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Reader Comments (2)
I look forward to the day when Starbucks is offering fresher, teas like dragonwell or tie guan yin. I'm talking about teas that have names of their own, and don't have to marketed with silly names like "Self-Actualization."
When that happens, it will mean tea has finally arrived in the US. A large population has found the joys of authentic loose leaf tea.
I definitely agree Jason. I hope that this is just the first step in Starbucks taking tea as seriously as they do coffee.